Import data into Blueshift

This article provides information on how you can import customer, product and catalog information, and event data into Blueshift.

With Blueshift’s pre-built integrations, it is easy to both ingest data from various data sources into Blueshift and to export data back to your tech stack. The data that you send to Blueshift can be the data of your customers, the events that occur on your site (such as user_identify, purchase, add_to_cart etc), the products that you sell, and how the products are cataloged on your site. You can use this data further to optimize the user experience across every touchpoint with the brand.

Blueshift’s pre-built integrations are easy to set up and simply require adding and validating the vendor's authentication credentials in the integration settings within the Blueshift UI to enable these integrations.

Customer data

Blueshift creates unified, comprehensive profiles of each customer by aggregating data from across all customer touchpoints. The customer profile contains explicit attributes (standard and custom) that are based on the data sent to Blueshift by you, attributes that are derived from the customer data collected, and predictive attributes that are computed using Blueshift’s AI-powered predictive models.

Blueshift supports multiple ways of importing customer data. After you import customer data into your Blueshift account, Blueshift can easily build a 360 degree view of all your customers.

Product and catalog feeds

Integrating your product or content feeds allows Blueshift to include relevant and up to date recommendations in your messages. Blueshift supports multiple ways of importing catalogs. You can upload catalogs into Blueshift in the form of CSV, JSON, or Excel files.

Event data

Events are one of the data points that occur on your site that we want you to import into our platform. Blueshift supports multiple ways of importing events. All the event data in used to create a richer 360 profile of your customers.