Launch a campaign

API at a glance

Description: Use this endpoint to launch an existing campaign programmatically.

Supported campaign types: All campaign types except completed and archived.

Authentication & testing

Testing the API on this page

How to try it here

Use your User API Key as the Username (leave Password blank).

Select the appropriate API endpoint based on your Blueshift region.

Enter the necessary parameters and click Try It to run the request.

Authentication using Base64 encoding

Note for developers

API requests require authentication using HTTP Basic Authentication with an API key. The API key serves as the username, while the password field should be left empty. The format to encode is: your_api_key: (note the trailing colon).

This string must be Base64-encoded and included in the request's Authorization header as follows:

Authorization: Basic encoded_value

You can generate the encoded value using a trusted Base64 encoder.

Postman collection

Try it with Postman: Explore the API using Blueshift's Postman collection.

Things to know before you start

Campaigns with the following statuses cannot be launched:
- archived
- completed
- executing (already running)
- launched (already launched)
The API returns any errors or warnings that would typically appear in the campaign editor.
Use case: Best for programmatically launching campaigns without using the Blueshift UI.

👍
Finding the campaign UUID
The campaign UUID is visible in the browser's address bar when you open a campaign. For example: https://app.getblueshift.com/dashboard#/app/campaigns/<CAMPAIGN_UUID>/edit_v3/journey

Request parameters

Check out the request parameters

Path parameters

Parameter	Type	Required	Description
`campaign_uuid`	`string`	✅ Yes	UUID of the campaign to launch.

Specify the UUID of the campaign to update. You can find the campaign UUID in the URL of the campaign editor.

Request body

Note: No request body is required for this endpoint.

Example requests & responses

Launching a campaign

curl --request PATCH \
     --url https://api.getblueshift.com/api/v1/campaigns/09d6d2b1-684b-41c7-80d5-7001ce2653ac/launch \
     --header 'accept: application/json' \
     --header 'authorization: Basic MmI1ZDM2MDI3ZWMzMWFhNzJlN2Y3NjA3OThlMzZlZDk6'

{
  "uuid": "09d6d2b1-684b-41c7-80d5-7001ce2653ac",
  "status": "launched",
  "updated_at": "2025-06-18T08:11:04.498Z"
}