Delete a customer

Use this endpoint to permanently delete all personal data of your customer.

  • If there are multiple profile matches, this endpoint deletes the first matching customer.
  • To delete all matching profiles, set delete_all_matching_customers=true in the API call.
    A request to this API endpoint can delete up to 50 profiles. For example, if the Blueshift platform has 100 profiles of a customer with the email address [email protected]., a request to delete this customer's profile through this endpoint will delete 50 profiles of that customer.
  • It takes a couple of hours to delete the customer data.



This action is irreversible and all customer data for the specified customer will be permanently deleted.

Try it out

  1. Add the User API key as the Username and leave the Password field blank.
  2. Click the Base URL dropdown and select the API endpoint URL for your Blueshift region.
  3. Click Try It.

You can also try the API using Blueshift's API collection in Postman.

Click Try It! to start a request and see the response here!