This page introduces Blueshift's REST API and how to use it.

The REST API is the most flexible way to integrate your site or backend with Blueshift. Use it to:

Manage customers — create and update user profiles with custom attributes.
Track behavior — send events for customer interactions and click-stream data.
Sync catalogs — manage product and content catalogs programmatically.
Run campaigns — trigger messages across email, SMS, push, in-app, and other channels.
Fetch live content — retrieve personalized content or recommendations for your website or mobile app.

Try it out

Each endpoint page in this reference includes a description, request parameters, and a built-in console for sending test requests and viewing responses — no code required.

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Building for mobile?
For Android and iOS apps, the Blueshift SDKs are usually faster to integrate than calling the API directly. They handle push notifications, in-app messages, deep links, and event tracking out of the box. See:

About Blueshift's Android SDK

About Blueshift's iOS SDK

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Need help? For support, see Get in touch.