Use this endpoint to remove a user from a custom list.
API at a glance
Description: This API removes a single user from a custom user list using either their email address or customer ID.
Authentication & testing
Testing the API on this page
How to try it here
- Use your User API Key as the Username (leave Password blank).
- Select the appropriate API endpoint based on your Blueshift region.
- Enter the necessary parameters and click Try It to run the request.


Authentication using Base64 encoding
Note for developers
API requests require authentication using HTTP Basic Authentication with an API key.
The API key serves as the username, while the password field should be left empty.
The format to encode is: your_api_key: (note the trailing colon).
This string must be Base64-encoded and included in the request's Authorization header as follows:
Authorization: Basic encoded_valueYou can generate the encoded value using a trusted Base64 encoder.
Postman collection
Try it with Postman: Explore the API using Blueshift's Postman collection.
Things to know before you start
- List ID required: Obtain the list ID from the Create empty list response or from the Blueshift dashboard.
You can find the list ID in the URL when viewing a custom user list in the Blueshift app. For example, if you open a custom user list in the Blueshift app, its URL looks like https://app.getblueshift.com/dashboard#/app/custom_list/<LIST_ID>/edit.

- Identifier types: Use
emailorcustomer_idto identify the user.
Finding the customer UUID > >You can find the customer UUID in the URL when viewing a customer profile in the Blueshift app. For example, if you open a customer profile in the Blueshift app, its URL looks like
https://app.getblueshift.com/dashboard#/app/customer/<CUSTOMER_UUID>/show/overview.
- Single user: This endpoint removes one user at a time. Use Bulk remove users for multiple users.
- Use case: Best for removing individual users from custom lists, updating list membership, and managing targeted audience segments.
Request parameters
Check out the request parameters
Path parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
list_id | integer | ✅ Yes | ID of the list to remove the user from. |
Body parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
identifier_key | string | ✅ Yes | Identifier type: email or customer_id. |
identifier_value | string | ✅ Yes | Value of the identifier (email address or customer ID). |
Example requests & responses
Remove user by email
{
"identifier_key": "email",
"identifier_value": "[email protected]"
}{
"status": "ok"
}Remove user by customer ID
{
"identifier_key": "customer_id",
"identifier_value": "23a1fae1-2103-4e18-b58c-9db0ea9f7bf7"
}{
"status": "ok"
}