List shared assets

API at a glance

Description: This API retrieves a list of shared assets including HTML, rich text, subject lines, and visual editor content. Supports filtering by asset type, display name, archived status, and pagination.

Authentication & testing

Testing the API on this page

How to try it here

Use your User API Key as the Username (leave Password blank).

Select the appropriate API endpoint based on your Blueshift region.

Enter the necessary parameters and click Try It to run the request.

Authentication using Base64 encoding

Note for developers

API requests require authentication using HTTP Basic Authentication with an API key. The API key serves as the username, while the password field should be left empty. The format to encode is: your_api_key: (note the trailing colon).

This string must be Base64-encoded and included in the request's Authorization header as follows:

Authorization: Basic encoded_value

You can generate the encoded value using a trusted Base64 encoder.

Postman collection

Try it with Postman: Explore the API using Blueshift's Postman collection.

Things to know before you start

Default behavior: Without query parameters, retrieves all shared assets (active and archived) across all types.
Asset types: html, rich_text, visual_editor, subject
Archived filter: Use 0 for active, 1 for archived, omit for both. Response returns boolean.
Pagination: Zero-based index. page=0&per_page=25 returns first 25 results.
Multiple asset types: Repeat asset_type[] parameter for multiple values.
Use case: Best for managing reusable content blocks, auditing shared assets, and integrating with external systems.

Request parameters

Check out the request parameters

Query parameters

Note: All query parameters are optional.

Parameter	Type	Required	Description
`asset_type[]`	`array`	❌ No	Filter by asset types. Repeat for multiple values. Values: `html`, `rich_text`, `visual_editor`, `subject`.
`display_name`	`string`	❌ No	Returns assets whose display name contains the specified substring.
`archived`	`integer`	❌ No	Archived status. `0` for active, `1` for archived, omit for both. Response returns as boolean.
`page`	`integer`	❌ No	Page number (zero-based index). Example: `page=0` for first page.
`per_page`	`integer`	❌ No	Number of results per page.

Example requests & responses

Get active HTML and Visual Editor assets

GET /api/v1/shared_assets.json?asset_type[]=html&asset_type[]=visual_editor&archived=0&per_page=2&page=0

[
  {
    "uuid": "a1b2c3d4-e5f6-7890-abcd-1234567890ef",
    "asset_type": "html",
    "shareable_name": "footer_block",
    "display_name": "Footer Block",
    "archived": false,
    "author": "Content Team",
    "email": "[email protected]",
    "templates": [],
    "template_count": 0,
    "updated_at": "2025-08-28T12:00:00.000Z",
    "content": "<table><tr><td>Footer HTML content</td></tr></table>",
    "locked_parents": [],
    "lockable_children": []
  },
  {
    "uuid": "b2c3d4e5-f6a7-8901-bcde-2345678901fg",
    "asset_type": "visual_editor",
    "shareable_name": "promo_banner",
    "display_name": "Promo Banner",
    "archived": false,
    "author": "Design Team",
    "email": "[email protected]",
    "templates": [],
    "template_count": 0,
    "updated_at": "2025-08-28T15:30:00.000Z",
    "content": "<div style=\"text-align:center\">Big Sale</div>",
    "locked_parents": [],
    "lockable_children": []
  }
]

Get subject assets by display name

GET /api/v1/shared_assets.json?asset_type[]=subject&display_name=Welcome&per_page=2&page=0

[
  {
    "uuid": "c3d4e5f6-a7b8-9012-cdef-3456789012gh",
    "asset_type": "subject",
    "shareable_name": "welcome_subject_v2",
    "display_name": "Welcome Subject v2",
    "archived": false,
    "author": "Copy Team",
    "email": "[email protected]",
    "templates": [],
    "template_count": 0,
    "updated_at": "2025-08-29T09:45:00.000Z",
    "content": "Welcome aboard! Here's your quick start.",
    "locked_parents": [],
    "lockable_children": []
  },
  {
    "uuid": "d4e5f6a7-b8c9-0123-def4-4567890123hi",
    "asset_type": "subject",
    "shareable_name": "welcome_subject_offer",
    "display_name": "Welcome Subject – Special Offer",
    "archived": false,
    "author": "Copy Team",
    "email": "[email protected]",
    "templates": [],
    "template_count": 0,
    "updated_at": "2025-08-29T08:20:00.000Z",
    "content": "Thanks for joining! Enjoy 15% off your first purchase.",
    "locked_parents": [],
    "lockable_children": []
  }
]

API error responses

Note
The following error codes are commonly returned by Blueshift APIs. Depending on the specific endpoint, not all may apply.

Status code	Description	Example responses
400 Bad Request	The request is invalid due to missing or incorrect parameters. This includes missing fields, invalid values, formatting issues, or conflicts such as duplicate data.	`{ "errors": { "name": ["can't be blank"] } }` `{ "errors": { "startdate": ["can't be blank"] } }`
401 Unauthorized	API authentication failed due to an invalid or missing API key.	`{ "message": "Not authorized" }`
403 Forbidden	The API key does not have sufficient permissions to perform this action.	`{ "message": "Permission denied" }`
404 Not Found	The specified campaign was not found. Verify the campaign UUID.	`{ "message": "Campaign not found" }`
422 Unprocessable Entity	The campaign cannot be paused due to its current status (e.g., already completed or archived). One or more scheduling parameters may be invalid (if applicable).	`{ "message": "Campaign cannot be paused in its current status." }` `{ "message": "Invalid schedule values" }`
429 Too Many Requests	The request limit has been exceeded. Reduce request frequency.	`{ "message": "Rate limit exceeded" }`
500 Internal Server Error	An unexpected server error occurred. Contact support if the issue persists.	`{ "message": "Internal Server Error - Please contact support for more information." }`
502 Bad Gateway	The server received an invalid response. Retry the request.	`{ "message": "Bad Gateway - Please retry the request." }`
503 Service Unavailable	The service is temporarily unavailable. Try again later.	`{ "message": "Service Unavailable - The service is temporarily unavailable. Try again later." }`
504 Gateway Timeout	The server took too long to respond. Retry the request with exponential backoff.	`{ "message": "Gateway Timeout - The server took too long to respond. Retry with exponential backoff." }`