API at a glance
Customer groups is a premium feature.Please contact your CSM to enable customer groups for your account. For more details, see the Customer groups Help Center article.
Description: Removes a user from a customer group without deleting the user record.
Authentication & testing
Testing the API on this page
How to try it here
- Use your User API Key as the Username (leave Password blank).
- Select the appropriate API endpoint based on your Blueshift region.
- Enter the necessary parameters and click Try It to run the request.


Authentication using Base64 encoding
Note for developers
API requests require authentication using HTTP Basic Authentication with an API key.
The API key serves as the username, while the password field should be left empty.
The format to encode is: your_api_key: (note the trailing colon).
This string must be Base64-encoded and included in the request's Authorization header as follows:
Authorization: Basic encoded_valueYou can generate the encoded value using a trusted Base64 encoder.
Postman collection
Try it with Postman: Explore the API using Blueshift's Postman collection.
Things to know before you start
- You can find the group ID on the group's profile page in Blueshift.
- You can find the user UUID in the URL when you open a customer profile in Blueshift.
- This operation is non-destructive. The user record and all associated data are preserved.
- The user is disassociated from the group and will no longer receive group-level events or attributes.
Request parameters
Check out the request parameters
Path parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
group_id | string | ✅ Yes | The ID of the customer group. This is not the UUID. |
user_uuid | string | ✅ Yes | The UUID of the user to remove from the group. |
Example request & response
Remove a user from a customer group
curl --request DELETE \
--url 'https://api.getblueshift.com/api/v1/customer_group/grp_orionretail/user/57fbca61-3eed-43ea-aaa6-c35307296035' \
--header 'accept: application/json' \
--header 'authorization: Basic YOUR_ENCODED_USER_API_KEY'{
"status": "success",
"message": "User removed from group successfully",
"group_id": "grp_orionretail",
"user_uuid": "57fbca61-3eed-43ea-aaa6-c35307296035"
} 400Bad Request - The request is invalid due to missing or incorrect parameters.
401Unauthorized - API authentication failed due to an invalid or missing API key.
403Forbidden - The API key does not have sufficient permissions to perform this action.
404Not Found - The specified group ID or user UUID was not found. Verify the values and try again.
429Too Many Requests - The request limit has been exceeded. Reduce request frequency.
500Internal Server Error - An unexpected server error occurred. Contact support if the issue persists.
502Bad Gateway - The server received an invalid response. Retry the request.
503Service Unavailable - The service is temporarily unavailable. Try again later.
504Gateway Timeout - The server took too long to respond. Retry the request with exponential backoff.